August 2022: Back to School ๐Ÿ‘ฉโ€๐Ÿซ newsletter from Tjek

Shopping Apps

Guide: Make Sure People Find Your Deals

Inflation is growing at an alarming rate. In Denmark alone, we've seen the highest inflation rise since February 1982 at 8.7 %. That means people search for deals like never before. We're beating record after record.

People usually search for either the brand or the product type. That means you need to make sure your texts in deals are optimized for search. Just like you optimize your website for search engines.

Instead of writing just Kรฆrgรฅrden, then write Kรฆrgรฅrden smรธrbar. That means you rank on more keywords that people search for. Or if you have a deal on nuts, then don't write Nuts alone. Do e.g. Nuts - almonds and cashew. That means more people find what they are looking for.

eTilbudsavis in Danish Morning TV

Plan your grocery shopping based on weekly deals. That was the key message from the experts Trine and Diana in Danish morning TV, Go' morgen Danmark.

Diana uses 30 minutes on planning her grocery shopping for her entire family based on weekly deals. And they suggest you use the eTilbudsavis app as a tool for just that ๐Ÿคฉ

Waking up in the morning to hear that we can help families this way is the dream ๐Ÿ™

New Onboarding for First-Timers

We know the first time experience of using any product has to be as great as possible. How do we give people an aha! moment as soon as possible? Our solution is to introduce an initial onboarding, just like when setting up your new smartphone:

It also means that the number of people that subscribe to retailers will grow more going forward, as people want to be notified when your new deals are published.

Extra Explicit Savings

All of our apps now explain exactly what the before price and savings are:

We think is a much better user experience.

App Localized to Ukrainian

There's war in Europe. That means people get displaced. We're seeing a lot of people from Ukrainian coming to Scandinavia to escape from war. We decided to localize the app to Ukrainian + make it possible to search for deals in Ukrainian (e.g. butter, eggs, and so on) to make it as easy as possible to save money and do your shopping. This is a small drop in the water but we want to help where we can.

We also want to say a big thank you to Lena at Tjek who has helped us localize the app.

Behind the Scenes

A lot has happened during the Summer! Two new developers have started: Renz and Patrick. Welcome to Tjek! And next month, our new Head of Digital Marketing, Irina, is starting!

The new hires mean we'll be able to create even better solutions for you and get even more people to see your great deals and publications.

With more than 1,440,000 people using our shopping apps every month, Tjek is the biggest platform in the Nordics for digital publications and deals.

Didn't get a chance to read the last newsletter? Read it here.

We support Danish Red Cross