May 2022 ๐ŸŒž newsletter from Tjek


Incito in The Coop App

One of the most popular native apps in Denmark, the Coop app, is now using Incito as a format when displaying digital publications.

That means Coop can create their digital publications based on data using a feed and propagate it everywhere: their website, their native apps (iOS and Android), the eTilbudsavis app, and the eTilbudsavis website.

These are exciting times where creating digital content that convert is booming.

ILVA Using Incito in Denmark and Sweden ๐Ÿ‡ฉ๐Ÿ‡ฐ๐Ÿ‡ธ๐Ÿ‡ช

ILVA, part of JYSK, is now using Incito in DK and SE. Try it out here (don't forget to also try on mobile):

It's neat to see ILVA auto-generate digital publications across countries with brand consistency.


Introducing: Publication Performance Module

As a retailer using Insights by Tjek, this new module will give you a unique window into people's behavior: when and where is a digital publication being read, fallout analysis, geo spread, most clicked deals etc.

And the extra cool thing: if you're using our SDK's you can compare traffic on both your own platform and ours.

You might want to email our Head of Insights, Claus Nykjรฆr:

Shopping Apps

Last month, we were featured in multiple articles. This month, Berlingske also covered us (paid article). There's obviously a lot of focus on inflation and rising prices, and the usage of our shopping apps, eTilbudsavis and Mattilbud, is still historically high.

That's why we're excited to announce two major updates to our iOS app and Android app that will be launched this week:

A Shopping List With Superpowers

We've tried to reimagine the shopping list in 2022 to be completely aware of deals. Notice how the shopping list automatically organizes itself into stores with deal prices.

This is the ultimate shopping list (we do have major plans with the shopping list going forward though) because it inspires people via digital publications, organizes your shopping, understands deals, calculates a subtotal, and much more. Oh, and you can of course sync it to our Apple Watch app and share it in the household.

Opening Hours on Android

Now, with the new update coming out this week, it's super quick and easy to see when your favorite stores are open and closed, so you don't run to the store after a great deal when the store is closed ๐Ÿ˜…


Do People Visit a Store After Reading a Digital Publication?

It's difficult to measure if people visit a physical store after reading a digital publicationโ€ฆ

Together with Kantar Gallup, we set out to find a solution anyway! One that is privacy-friendly, simple, and accurate:

When people read a digital publication, our algorithm decides when and if to ask the person in question about visiting the store. It's all anonymous, representative, and random.

We don't track people's location using background GPS, look at credit card data, or anything of that nature. We just ask. And on the plus side: it's the most accurate thing you could do.

So what do the numbers say? On average 6 out of 10 visited the grocery stores after reading their digital publications. For DIY almost 4 out 10 went to a store after reading their digital publications. We are happy that we can connect stores and people through our shopping apps.

So do people visit a store after reading a digital publication? Yes, indeed!

A New Product Manager at Tjek

We're SO excited to announce our newest team member at Tjek: Lena! Lena is here to help us improve our shopping apps even more together with the team by talking to the people using our apps and looking at data.

Lena lives on Amager with her husband and daughter, is originally from Ukraine, and has a lot of experience in the field of product development.

Welcome, Lena! ๐Ÿ‡บ๐Ÿ‡ฆ

Everyone, Meet Joanna!


Joanna started at Tjek 5 years ago (her anniversary is in May ๐ŸŽ‰) as a Support & Services Assistant and today she works as a Manager for our Support and Services Team in the Philippines.

She is responsible for onboarding new team members, planning and setting goals, supporting the team's performance, and making sure the team has the necessary tools for handling Tjeks data in the most efficient way. Together with the Danish Support & Services Team she also handles incoming support requests from both clients and people using our apps ๐Ÿ“ฒ

โ€œTjekโ€™s culture is driven by our mission to always put people first and make daily life better. Those people are not only our clients and people using our apps. Itโ€™s all of us. Thatโ€™s what I like about this place.โ€

Joanna explains that the impact Tjekโ€™s products have is important for her.

โ€œOur products have a huge impact on peopleโ€™s lives. You can save a lot of money and time - which is so precious nowadays. I believe that what we do brings a lot of positive aspects to this world and I find it super motivating.โ€

Joanna likes cooking, cycling, and going for long walks at the beach ๐Ÿ–๏ธ๐Ÿœ๐Ÿšด She also loves traveling because thatโ€™s the time when she feels most alive. Every place gives her a new perspective and shows how many different ways to live life there are ๐ŸŒฑ

Thanks for being a part of Tjek! We look forward to following your development journey ๐Ÿš€

With more than 1,140,000 people using our shopping apps every month, Tjek is the biggest platform in the Nordics for digital publications and deals.

Didn't get a chance to read last month's newsletter? Read it here.

We support Danish Red Cross