Making the Best PDF Catalog in a Digital World

Here's our recommendations to creating a PDF catalog that shines in a digital world.

Optimize for Smartphone Ratio

It's really important to consider the ratio between height and width for each page when making a PDF. Smartphones are vertical and you should think about your catalog as you would create a Snapchat or Instagram story in terms of ratio.

We recommend a ratio around 1.7. So if your width is 1,000px, the height should be 1,700px. Here's REMA 1000 nailing it.

Less Is More

Coop's agency, Republica, made a great guide for creating the optimal catalog. It's back from 2013 but we still consider it to be relevant. Their guidelines are:

Always Single Paged

It's important you make a single paged PDF because it allows us to decide whether to show 1 or 2 pages at the same time depending on screen size. For example, on an iPhone, we'll show 1 page at a time but on landscape iPad, we'll show 2.

High DPI Images

There's nothing worse than a product image that's pixelated. Make sure the images in the PDF has a high enough DPI so that when people zoom it's not pixelated. But avoid making a 300 MB PDF, which is just too much.

We support Danish Red Cross