INCITO® Case

BAUHAUS

BAUHAUS uses Incito® to strengthen their digital marketing strategy and digital catalogs across Denmark, Norway, and Sweden.

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The task

BAUHAUS used to create monthly catalogs in PDF format, which were sent out digitally and distributed as printed versions out to mailboxes. However, the long production time and high costs of printed catalogs made it difficult for them to quickly adapt their campaigns.

It was important for BAUHAUS to not only make catalog production more efficient, but also to increase their campaign frequency without relying on printed catalogs. They wanted to shift from monthly to weekly campaigns while increasing their digital presence, and they decided to use Incito to help them reach that goal.

The task

The solution

Why did BAUHAUS choose Incito for solving this task?

Save time on digital catalogue production

Save time
on digital catalogue production

Incito automates the production of BAUHAUS's digital catalogue, making the process more efficient.

As a feed-based solution, Incito saves them time by ensuring their catalogue content stays automatically updated and integrates new products, pricing, and promotions.

Create inspiring and interactive campaigns

Greater creative freedom with digital design gives them the ability to incorporate videos and animations in their catalogue, making them more vibrant and engaging.

With Incito, they can also optimize campaigns to all screen sizes - perfect for mobiles, tablets, and computers.

Experience a flexible campaign strategy

Experience
a flexible campaign strategy

With Incito, BAUHAUS can change their campaigns throughout the week. For example, they can easily adjust their offers based on the weather.

This has given them a much more flexible and dynamic marketing campaign strategy, strengthening their brand and allowing them to adapt to the market's changing needs.

With Incito, BAUHAUS can also change their campaigns throughout the week if needed. For example, they can easily adjust their offers based on the weather.

This has given them a much more flexible and dynamic marketing campaign strategy, strengthening their brand and allowing them to adapt to the market's changing needs.

The effect

"Working with Tjek and their Incito® software has added a new layer to our marketing. From having a foundation in printed marketing, we now have the ability to run dynamic, digital campaigns that we can adjust in real-time as well as geographically—and all in a cost-effective way. The close and easy collaboration with Tjek makes us look forward to continued success."

Johan Thärnström

Production Manager for Advertising at BAUHAUS

Measuring the performance

Through eReklamblad and eTilbudsavis, BAUHAUS can follow how their publications are performing. Using Tjek's CMS platform, they track engagement data on publication level and can also monitor how their conversion from reads to in-store visits evolves over the years.